Problem:
Bath time can feel like a battle parents want calm, kids want chaos.

How do we make both sides happy while keeping bath time fun, safe, and engaging?

IDEA:
Turn bath time into magic time. A playful TVC and social campaign that

transforms everyday bath essentials, the rubber duckie, soapy sponge, and Child’s Farm Formula 

into characters in a mini adventure.  The tub becomes their stage, the bubbles their world, and

Child’s Farm, the secret ingredient that makes it all come alive.

CHILD'S FARM