Gusto
Drone Delivered Retail Experience
Brand Identity, Packaging Design, and Visual Communication
This project explores a playful and future facing retail concept built around drone delivered parcels. I developed the full brand identity for Gusto, a lifestyle delivery service designed to make everyday purchases feel joyful, personal, and full of character.
Digital Interface, Laptop Display
The visual language leans into bright colour blocking, bold city silhouettes, and friendly logotype variations, creating a brand that feels modern, optimistic, and energetic.
The drones become part of the graphic world, flying above simplified London landmarks to suggest movement, speed, and a connection between technology and daily life.
Packaging Design, Brand Application
Across the packaging, I designed bold gift boxes that transform delivery into an experience. The brand phrase, “Live life with lots of gusto,” reinforces the upbeat tone and positions Gusto as a lifestyle brand rather than just a logistics service.
Cross-Platform Brand Application
To extend the identity, I developed a series of digital applications including smartwatch screens, laptop displays, and a full website layout.
The UI design carries the same bright palette and illustrated backgrounds, creating a cohesive journey from ordering to unboxing. Icons, step by step flow diagrams, and clear messaging were created to show how the service works in a simple, inviting way.
Website Design and UX Flow
