COPPAFEEL
CHECK YOUR CHEST 

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Problem
Too many young people with breast cancer are misdiagnosed,

dismissed, or diagnosed too late because symptoms are overlooked

or assumed to be “too young for cancer.”

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Idea
Create a campaign that redefines what “too young” looks like.

Through real stories, striking visuals, and myth-busting content,

we make early checks feel urgent, normal, and non-negotiable.